Engie - From trouble to trust in an energy crisis | Effie case 2024
Engie - From trouble to trust in an energy crisis

From trouble to trust in an energy crisis

Silver Effie

Engie - TBWA\Belgium
+ Space

Merkimago campagne

Client
Engie
Florence Muls

Engie -Florence Muls Florence holds a Master degree in Communication from the Université Libre de Bruxelles and an Executive Master in Marketing and Advertising from the Solvay Brussels School. She also holds a Bachelor in Law. Prior to joining ENGIE in 2021, Florence was Managing Director for Interel Belgium. Before that, she worked almost 20 years in large companies active in aviation, insurance and telecommunication. She has a large experience in development of communication strategies, including crisis and reputation management with the management of the communication at Brussels Airport during the 2016 attacks as a prime example.

Agency
TBWA\Belgium
Stéphanie Vercruysse

TBWA\Belgium - Stéphanie Vercruysse Stéphanie earned her degree in Business Engineering from Namur and Leuven, followed by a Master's in International Management from ESADE Business School. She spent the first four years of her career in Strategy Consulting before joining TBWA in 2014 to blend business thinking with creativity. Over the next decade as Strategic Director, she focused on Disruption, Value Propositions, Brand Platforms and Business Strategy. In 2024, she stepped into the role of Co-CEO at TBWA Belgium. Outside of work, she enjoys spending time with her family and four children.